Costen Insurance is a family owned insurance company helping individuals and businesses find a ‘less stale’ insurance brokerage. They approached us to create a website which would increase their marketing ROI, while still delivering an easy-going, approachable brand.
For years Costen Insurance has invested in their advertising, and that increased the volume of interested people browsing their site. But what if the website could drive even more leads from the people who landed on it? That’s the question we helped Costen capitalize on.
Small Gains Make A
With 30,000 users hitting Costen’s website each year, a 1% bump to lead conversion can equate to 300 more leads every year. Following the website redesign we saw conversion rates grow by 3.75x for users coming in through paid display ad campaigns, and grow by 2x for users from search ad campaigns.
With overall website conversion rates now above 10%, Costen Insurance has a better advertising ROI and can confidently grow its outreach.
When your website is turning interest into engagement, everything else becomes easier.
How To Improve
If you’ve read articles on User Experience, you’ll know there are thousands of small decisions which add up to a better website. For Costen Insurance this meant improving:
Written content & user funnels
Design & visual experience
Functionality & Speed
Most companies help with design, some companies will help you with content, but we’re the only company in Canada who also makes every click lightning-fast. For Costen Insurance this meant a 10x faster load time.
We’re not saying speed is your only issue, but if you’re solving the rest, why not solve your speed?
It’s Actually About
Crista, Andrew and the Costen team care an awful lot about their clients. You know it the minute you chat with them – they want to do good by their clients. At the end of the day, we’re just here to help them communicate that.
If we can bring a few more tricks to the table and their company grows because of it, then we’ve done a good job too.
Stats are great, but sometimes the best ROI is seeing how much your clients love it.