Strike Group is an energy infrastructure and construction company with over 23 locations across Western Canada. They approached us to create a website which builds confidence and trust with their diverse clientele.
Any website redesign has inherent risks. Without proper planning, it’s very easy to clutter, hide, and distract from the information that clients really need. Even a 1% decrease in leads or sales can affect hundreds of jobs. Our work with Strike Group was built on weeks of exploration to understand their audience, and build a website tailored to these important individuals.
Everything Starts With
Defining a Brand
A brand is composed of three key components:
Your visual brand – Logos, colours, fonts, etc.
Your brand message – How you communicate your value
Your brand experience – The experience of working with you
At the outset of our work, we spent time exploring and refining Strike Group’s brand message. Be it an employee, a client or a stakeholder, this website had to build trust and rapport in ways that connected with their core values and intrinsic motivations.
Without changing the message, you won’t change how users respond to it.
Design must enhance the message; not contradict it. On Strike’s website users can immediately see the geographic presence of Strike Group across Western Canada.
Job seekers see opportunities close to home
Clients see a physical support network
Investors and stakeholders see a diversified, growing asset
When locations are clicked, contact information is displayed, and when a new shop or office is opened, Strike’s internal team can add it to the map themselves without the need of a developer. Simple, but very effective.
Effective designs are built around your clients, not the designer.
All That Matters Is
Let’s say we set aside processes, strategies, planning and expertise. If we can’t measure the impact of our work, we can’t improve our results. After launching Strike Group’s new website, we also sought to measure our results.
Taking your business to the next level requires that you do things better than you’ve ever done them before. It requires a different approach and different ideas than what’s been done in the past.
Let’s explore how we can make a difference for you.