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Working with

Strike Group

Strike Group is an energy infrastructure and construction company with over 23 locations across Western Canada. They approached us to create a website which builds confidence and trust with their diverse clientele.

Our work with Strike Group was built on weeks of exploration to understand their audience, in order to create a website tailored to these important individuals.

Strike Group - Desktop website view
Strike Group - Mobile website view

Key Services

Brand Development

User Experience

Lead Generation

Everything Starts With

Defining a Brand

A brand is composed of three key components:

  1. Your visual brand – Logos, colours, fonts, etc.
  2. Your brand message – How you communicate your value
  3. Your brand experience – The experience of working with you

At the outset of our work, we spent time exploring and refining Strike Group’s brand message. Be it an employee, a client or a stakeholder, this website had to build trust and rapport in ways that connected with their core values and intrinsic motivations.

Without changing the message, you won’t change how users respond to it.

Strike Group website showing brand message

Creating A

Functional Design

Design must enhance the message; not contradict it. On Strike’s website users can immediately see the geographic presence of Strike Group across Western Canada.

  • Job seekers see opportunities close to home
  • Clients see a physical support network
  • Investors and stakeholders see a diversified, growing asset

When locations are clicked, contact information is displayed, and when a new shop or office is opened, Strike’s internal team can add it to the map themselves without the need of a developer. Simple, but very effective.

Effective designs are built around your clients, not the designer.

Strike Group - custom map designed and developed for their website

All That Matters Is


Let’s say we set aside processes, strategies, planning and expertise. If we can’t measure the impact of our work, we can’t improve our results. After launching Strike Group’s new website, we also sought to measure our results.

Taking your business to the next level requires that you do things better than you’ve ever done them before. It requires a different approach and different ideas than what’s been done in the past.

Let’s explore how we can make a difference for you.

Performance statistics on Strike Group's new website
Stylized prize ribbon icon

Looking Back

On This Project

Following the launch of the new website and brand message alongside other strategic changes to their marketing Strike Group won the 2022 Marketing Award of Distinction from the Alberta Chamber of Commerce. This award recognizes a business that develops and implements successful marketing strategies that have a demonstrable impact on business outcomes.

“We truly love the new look and have received lots of great commentary internally (and externally) regarding the website.

True Market has been an excellent extension of our marketing team. On each project that we have worked on with them they provide honesty, deliver a quality product, and always act with professionalism. We have been a repeat customer for a variety of services that True Market offers, and know that we are in safe hands for any future project needs that arise! Strike Group very much values the relationship that we have built with True Market.”

Korrina Warners Strike Group

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