Finance doesn’t need to be boring. That’s the message that Dash Mortgage challenged us to portray within their branding and website.
Rather than sticking to the “mortgage co. status quo” (boring, stale, and without soul) – Dash wanted to speak to millennial generations looking for something better. Nalie knew the millennial market was transitioning into the home-buying stage of life and needed a brand that resonated with their generation. Forward thinking entrepreneurs need a fresh approach.